Food Aggregators act as single window to cater to different varieties of food. Earlier the reach and the offer of services of Food Aggregators were localized due Technology limitations. However, the recent technology advancement has brought a new dimension to the Food Aggregators’ business. Delivering restaurant food to the customer’s location becomes easier and quicker with the new modes of communication & technology. Online platform provides boost to these initiatives with faster responses between vendors and customers. The far reaching possibilities of the sector attract many global giants to invest in the companies in this business.
Food delivery market is estimated as 1% of the global food market which is increasing its growth pace as more and more customers are attracted with flexibility in menu, rates and different tastes available for them to choose online.
Earlier Food Aggregators were offering access to multiple restaurants through a single online portal. Customers could login to the aggregator’s portal; compare menus, prices, and reviews from others. Compared to the traditional Food Aggregators’ business model, the Newcomers play with new business ideas such as own delivery system, offering their own Menu, etc. Based on taste and preference of the customers, they keep changing the menus. Orders are taken via online portals or through telephones. Some of them use the social media facilities to get connected with the customers in need. Confirmed orders are communicated to contracted restaurants or Gourmet chefs and get the food prepared. Customers are satisfied because they can dine at home with quality and taste of restaurant food.
Midst of latest technology trends, food aggregators are facing many challenges:
Juhe– Our Food Aggregators’ specific solution can help you in: